Smart shopping: what are the latest innovations in store?

Posted by | Aug 11, 2017 | , , , , , , , , | 0 |

Smart shopping: what are the latest innovations in store?

How do shops re-imagine themselves to satisfy the evolving desires of todays clients? With the digitization, the robotization and the advancement of new technologies, the retail business undergoes profound changes: Robots to help shopkeepers, augmented reality or virtual aides for a unique customer experience and new means of payment. Here is a selection of innovations that shake our daily newspapers. You will be able to test them and discover them on Paris Retail Week from 19 to 21 September 2017 at Paris expo Portes de Versailles.

Does augmented reality open new possibilities at the point of sale?

Virtual tour of a shop with HTC LIVE headset: Teleport and move physically in a shop with virtual reality. Here you can shop, choose a product and display the price and additional information. It is now possible in confined space to virtually present an entire store, regardless of its size.
Objects and products in mixed reality with Hololens. These glasses developed by Microsoft allow to project and visualize a sofa in his living room for example, to see how it will be integrated into the general decoration.
Together proposes a fun use of 3D to capture the attention of passers-by at the shopping streets. The Hypervsn system makes it possible to broadcast 3D videos to the POS through a bundle of light-emitting diodes (LEDs). This completely innovative and unique system is the ideal tool to promote a powerful pole of attractiveness to customers thanks to the effect of 3D holograms. This product is suitable for all types of merchants, large and small shops, salons, museums, stadiums, concerts.
The French start-up SmartPixels proposes to transform any object into a screen. This technology is based on a combination of augmented reality and projection-mapping, so each object can be transformed into a communication and interaction tool. Also to be seen at the Paris Retail Week.
WHEN DATA FACILITATES SHOPPING
Angus.Ai will offer solutions based on intelligent cameras to analyze the behavior of visitors on the shelf and allow stores to directly identify possible improvements for the shop-flow. Vendors have real-time access to the data.
Wassa, for its part, proposes a new tracking and analysis solution to identify typical behaviors at the point of sale. This solution is based on machine-learning algorithms for retail centers and retailers.
In terms of security, RemAuth offers a password-free authentication infrastructure to improve the security of connected services through biometric recognition (fingerprint). RemAuth eliminates the main vulnerability of connected services. Indeed, according to Verizon, passwords are responsible for 63% of proven data breaches.
The AIDA of attracting customers
After the success of Pokémon Go in the summer of 2016, several start-ups surf the wave of gaming to offer a fun shopping experience.
Zeez works like Pokémon Go and turns street into a playground for brands. The application proposes to its users (the target is between 12 and 25 years old) to take up challenges proposed by their favorite brands, destined ultimately to bring them to a point of sale.
Payment – Let’s start a revolution
If today’s contactless payment is becoming more widespread, other forms may emerge. Ingenico ePayments offers a solution to directly pay for items or products via instant messaging. If a consumer finds an item on Facebook and the company has the solution, the consumer can talk to the brand through Messenger and pay directly for its products.
Stay tuned for more updates at the Paris Retail Week

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