Marketing ideas for the global beverage industry
The Global Drinks Forum will kick off the Bar Convent Berlin, which is scheduled to take place at Station Berlin on 10 & 11 October 2017. A top theme at the one-day conference in 2017 will be global brand development. Mark Meek, CEO of ISWR, the International Wine & Spirits Report, will share first-hand the latest insights from the world’s largest database on the alcohol and beverage industry. Nick Blacknell, meanwhile, will talk about successful marketing strategies for brands and products that aren’t in vogue right now. The global managing director of the Havana Club won’t just discuss real-world examples from his own bar, he’ll also shine a light on the things big brands can learn from small ones. Other topics to be explored at the Global Drinks Forum include the psychology of brands and packaging, and creative ways for the beverage industry to deal with the challenge of sustainability. The line-up of speakers features major industry players like Adrian D. Parker, vice-president of the Patrón Spirits Company, and Jacob Briars, global advocacy director of Bacardi and president of the Global Drinks Forums 2017. All seminars and lectures will be presented in English.
Global Drinks Forum 2017: Here’s what’s new
This year’s jam-packed Global Drinks Forum programme will run from 9:00 am to 6:00 pm. Afterwards, participants will be able to watch the live broadcast of the MIXOLOGY BAR AWARDS ceremony at the Mixology Market at Station Berlin. Admission is included in the price of Global Drinks Forum tickets. In response to multiple requests, the get-together, which enables participants to establish and deepen business contacts, has also been moved to a new date: it will now take place a day earlier, on Sunday, 8 October. Participation is included in Global Drinks Forum tickets, as well.
Book early – save €200
Order a ticket by 24th July to take advantage of the early-booking discount. Early bird tickets cost €790, rising to €990 from 25th July . Representatives of startups that have been active in the market for less than 12 months are eligible to purchase discount tickets priced at just €380. All prices are exclusive of VAT but do include the networking event on 8 October; refreshments, lunch and coffee breaks on the day of the conference; admission to the Mixology Market after the Global Drinks Forum on 9 October as well as admission to BCB and shuttle from the Ellington Hotel to BCB on 10 October.
Early booking is recommended as the limited tickets are highly sought after. “There is no other event that offers the kind of perspective on the drinks industry offered by the Global Drinks Forum,” says Alice Lascelles, Drinks Journalist of the British Financial Times. “The mix of speakers, from both inside and outside the industry, was of a very high calibre and the talks were both entertaining and extremely insightful, offering fresh perspectives on many familiar (and not so familiar) topics. I shall definitely be back again this year.”
About the Global Drinks Forum
Once a year, the leading minds behind the premium brands of the international beverage industry come together at the Global Drinks Forum in Berlin: key brand owners and managers, marketing professionals, business development experts, distributors, wholesalers, importers and bar operators discuss important industry topics and network with each other. The one-day symposium serves as the kick-off event for the Bar Convent Berlin, Europe’s leading bar and beverage trade show. It was founded by Andy Bishop, the creator of the London and Moscow Bar Shows, and BCB director Petra Lassahn.
